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SELLERS
WHY USE A BROKERS
ONLY REALTY™ AGENT?
The real estate
industry knows why. The insurance industry knows why. The
attorneys know why. It is just too easy to get a real estate
license – the bar of qualification is simply too low. Minimal
education is required to take the State and Federal exams to become
a licensed real estate agent. Everybody in the business knows that,
and many of them complain about – but nobody has done anything
significant about it – until now.
During the real
estate boom in 2005 and into early 2006, the number of licensed real
estate agents that are members of the Tucson Association of Realtors®
(TAR) swelled to 6,345. Why? Because of lot of people believe that
this business is an easy way to make a lot of quick money. Nothing
could be further from the truth of course, there is nothing easy or
quick about it. And amazingly, most real estate companies are only
too happy to bring all of these new licensees onboard and see if
they can hang on in a very tough business. They go out into the
world, find a client – often a relative or friend - and start
writing legal contracts for buying and selling property worth
hundreds of thousands of dollars with little or no supervision.
They are almost never in a formal mentoring program, much less any
kind of structured apprentice program. The sad truth is many of
those people will be looking for another job very soon. They are
going to find out for themselves that they really don’t have the
education or skills to make it. In the meantime, they will be
facilitating a few real estate transactions just as if they actually
had the knowledge and experience they should have. Who loses?
Everybody – except of course the attorneys who will be cleaning up
the messes made. Who wins? The real estate companies that have
collected their fees and taken their share of the commissions earned
are the big winners.
Well, Brokers Only
Realty™ has finally done something about it! We’ve raised the bar
of qualification for our agents. All Brokers Only Realty™ agents
must be Associate Brokers licensed by the state of Arizona - this
means they have a minimum of 3 years experience (much more in many
cases), additional intensive training (an additional 90 hours
classroom + a 3 hour broker clinic), and have passed yet another
State and Federal licensing exam. What does this mean to you?
Aside from the distinction of going the extra mile to re-license as
a broker rather than a “salesperson” it means you get more
experienced advice from someone who has demonstrated their
familiarity with the practice of real estate.
According to
TAR, as of April 18 2006, there are about 1,217 licensed Brokers in
Tucson that are members of TAR (that’s approximately 19% of all TAR
agents) Of that group, 766 TAR members are Designated Brokers –
which means they have their own brokerage or work for someone who
owns the brokerage. So, that leaves about 450 licensees that are
known as Associate Brokers who have affiliated with the various real
estate brokerages in the area. That means that relatively few
agents are even eligible to affiliate with Brokers Only Realty™.
But we don’t
stop there. We think it is important to have even more education.
All of our Associate Brokers have been awarded at least one of the
following professional designations:
ABR
- Accredited Buyer Representative - Fewer than 10% of REALTORS®
nationwide (only about 6% in Tucson) hold this distinction awarded
by the Real Estate Buyer’s Agent Council. To attain this
designation, a real estate practitioner must complete an extensive
classroom training program on buyer agency practices and procedures,
pass a written examination and submit evidence of practical
experience as a buyer’s representative.
ALC –
Accredited Land Consultant – There are only 36 designees in Tucson!
Clients who want to purchase, sell or exchange land, know they need
to rely on a leader in land brokerage when making the most valuable
decision of all – who will be their land broker. Truly, a unique
and challenging specialty requiring specific knowledge and skill.
CCIM –
Certified Commercial Investment Member (CCIM) is a recognized expert
in the disciplines of commercial and investment real estate. It is
such a specialized area of practice that there are only 34 (less
than ½%) in Tucson. Nationwide only about 6% hold this
qualification.
CRS
- Certified Residential Specialist - The CRS designation, awarded
by the Council of Residential Specialists, is the highest
professional designation awarded to REALTORS®
in the residential sales field. Less than 4% of all REALTORS®
hold the CRS designation - about half that many, 2% are CRS in
Tucson.
GRI -
Graduate Realtor Institute - The REALTOR®
Institute only awards this distinction after 90 hours of classroom
instruction and examination, covering subjects such as contract law,
professional standards, sales and marketing, finance, risk
reduction, and service. Only about 22% of REALTORS®
nationwide have been awarded the GRI designation. Again, only about
half as many, or 11% are GRIs in Tucson
All of these
awards for education and experience come from affiliated institutes,
societies and councils of the National Association of REALTORS®.
Some of our
agents have even been awarded the distinction of being named, Master
of Real Estate (MRE) by the Arizona Association of REALTORS®.
Only 29 REALTORS®
(less than 1%) in Tucson have this honor - that’s a pretty select
group.
Just a bunch of
alphabet soup? Absolutely not! This level of qualification really
sets our agents apart from the crowd. It means that every one of
our agents has demonstrated their knowledge, experience, and
competency. Their familiarity with the real estate transaction,
paperwork and the marketplace is second to none. They have all made
a commitment to be the best that they can be. They understand and
respect your desire for competency and timely communications
throughout every step involved with selling and buying your home.
As a home
seller, you can be assured that our Associate Brokers subscribe to
the strict REALTOR®
Code of Ethics, have access to and familiarity with the latest
technology and are distinguished specialists in helping clients
maximize profits.
Why not work
with the best of the best? Call one of our exceptionally qualified
experts for your next real estate transaction. |